Creative studio concept built for pitch-ready hiring
Concept project created to demonstrate BuildTrust Design's approach to creative services businesses.
About project
Website Redesign · Brand Identity · Website Design
Wildframe is a creative studio concept pitching brand and campaign work to marketing leads who shortlist on case relevance, process clarity, and brief path, often deciding within one browser session. Agency buyers evaluate problem, approach, and outcome on case studies, not image grids. Template studio sites bury services under aesthetic fluff and hide contact until the portfolio ends. Strong work alone does not win pitch shortlists when producers cannot tell hire-by-discipline fit or how to start a project.
Challenges & approach
Problem
Marketing leads shortlist studios on relevant case proof and a clear brief path in the first few minutes. Image grids without problem and outcome context fail pitch evaluation. Services buried under aesthetic presentation and footer-only contact lose enquiries from leads who found relevant work but could not figure out how to hire for their discipline.
Solution
Case studies follow client problem, approach, and measurable outcome. Services grouped by what buyers hire for: brand, campaign, digital. One start-a-project path sits where a marketing lead expects it after viewing relevant work, not buried in footer contact.
What we focused on
Outcome-led case study format
Each project explains client problem, approach, and result, as well as final visuals. Pitch evaluators read context before aesthetics when deciding whether to include a studio on a shortlist.
Hire-by-discipline services
Brand, campaign, and digital paths match how marketing leads search for studio support. Discipline entry stops visitors from guessing whether Wildframe handles their brief type.
Work-first site hierarchy
Portfolio leads the site while services and contact support the hiring decision. Structure inverts template studio layouts that bury proof under brand manifesto copy.
Start-a-project enquiry path
One brief enquiry route sits after relevant case viewing. Contact appears where leads expect it post-portfolio instead of only in the footer after long scroll.
CMS-ready case framework
Case study templates and content rules defined for a CMS-backed build. New projects publish with consistent problem-approach-outcome structure without bespoke page design.
Process
This concept defined portfolio structure, case study format, and hire paths before a CMS-backed studio build.
Discovery
We mapped how marketing leads shortlist studios: work quality, relevant case proof, and a clear brief path in the first few minutes of evaluation.
Customer and competitor research
Studios that win pitch work lead with outcome-led cases and discipline-specific hire paths. Wildframe was benchmarked against that agency evaluation standard.
Information architecture and messaging
Navigation follows pitch evaluation order: relevant work, services by discipline, start project. Copy uses buyer language around brief scope and deliverables, not studio insider terms.
UX design and conversion journey
Wireframes kept imagery dominant while surfacing case context and hire CTAs. Brief forms capture discipline, timeline, and budget band for studio qualification.
Search/local visibility foundations
Case and service page structure supports creative studio comparison queries. Headings target discipline and capability searches marketing leads use during vendor research.
Launch tracking optimisation
Concept defines brief enquiry tracking by discipline for full build. Measurement plan covers which case paths should drive start-project requests post-launch.
What this approach is designed to improve
Work
First structure
Portfolio leads the site, services and contact support the hiring decision, not the reverse.
Outcome
Led case studies
Each project explains problem and result, what pitch evaluators actually read before aesthetics.
3
Discipline hire paths
Brand, campaign, and digital routes match how marketing leads search for studio support.
1
Start project path
One brief enquiry route instead of buried contact details after long portfolio scroll.
Want a studio site that wins pitch shortlists as well as awards?
Request a website & SEO review. We will review where your portfolio loses brief-ready enquiries after case viewing.
Request your reviewNeed to see our process first?
Review how we approach case structure, discipline paths, and brief flows for creative and agency businesses.
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